PROGRAM

REGISTRATION & Welcome Coffee

WELCOME to WIAF Day 1

ICEBREAKER - who is in the room?

KEYNOTE  Opening

PAUL RULKENS - Professional Coach & Mastermind

HOW THE BEST GET BETTER

How do successful people, teams, and organizations become even more successful? We will discuss the three key areas where small differences will really make a difference for you and your team. As a result, you will be inspired with practical ideas to take more, better, and smarter initiatives to significantly raise the bar in turbulent times.

Main takeaways:

• How to inspire yourself and others to move to the top 10% in your business or professional field
• How to achieve twice the results in half of the time
• How to rapidly build high performance habits for you and your team
• How to create a courageous culture of achieving more by doing less
• How to strategically quit your way to achieve big goals

Coffee Break

ASSOCIATION STRATEGY and INTERNATIONAL DEVELOPMENTS

AGU Best practice and cases scenario

with JANICE R. LACHANCE, JD, FASAE, Interim Executive Director and CEO, American Geophysical Union

THE NEW ROLE OF THE SECRETARY GENERAL / EXECUTIVE DIRECTOR IN TURBULENT TIMES

Fire Chat with audience engagement.

Panelists:

JANICE R. LACHANCE, JD, FASAE, Interim Executive Director and CEO, American Geophysical Union

PAUL RULKENS, Professional Coach & Mastermind

LUNCH

ASSOCIATION STRATEGY

with COLM CLARKE, Partner, Exempla Management & Consulting

Lord of the Rings vs Game of Thrones - Lessons for Associations. Content Strategy and Events

Hopefully your leadership transitions are more civilised than in a Game of Thrones episode, and your stakeholder groups are easier to align around common challenges than Tolkien’s elves and dwarves but last year’s launch of these two mega-series generates important insights for associations.

The presentation will explore:

• Content driven business models, their various forms and what it means for your competitive landscape
• How your community can both complement and complicate your content strategy
• Using your own cast of characters to create better learning experiences

Key themes raised will then be addressed in small group discussions for peer-to-peer insight and idea sharing. 

Join us for this fresh and thought-provoking look at how associations can create more valuable content – and why it is so important.

NAVIGATING GLOBAL EXPANSION: A Collaborative Journey

with FRANCISCO GOMEZ, Founder & CEO, Factum Global

ISABELLE BULLY-OMICTIN, Managing Director, Global Engagement, International City/County Management Association (ICMA)

JEANETTE GASS, Senior Program Manager, Global Engagement, International City/County Management Association (ICMA)

In an increasingly interconnected world, the prospect of taking an association global is both exciting and challenging. This presentation, led by a seasoned consultant and their association client, delves into the intricacies of global expansion strategies. Drawing on real-world experiences, presenters will share invaluable insights, best practices, and lessons learned.

The presentation will explore the following key topics:

a) Market Research and Analysis b) Strategy Development c) Operational Challenges d) Client-Consultant Collaboration

Through a real-world case study, practical tips, and interactive discussions, this presentation offers a comprehensive guide for associations aspiring to take their operations global. Whether you're a seasoned executive or a newcomer to the global stage, you'll leave with actionable insights to drive international growth with confidence and resilience. Join us on this enlightening journey towards global success.

BREAK

Time to catch up with old and new association peers and friends.

BEYOND EVENTS - Design Thinking. Impact. Legacy.

Partner destinations and association discussing how all parties can work together to create more impactful event.

Brief case introductions followed by roundtable discussions. Interactive workshop. Round table discussions. Sharing of learning outcomes.

OPEN FORUM

DELEGATES SHARE THEIR WORKSHOP LEARNING OUTCOMES

NETWORKING APERO

We are looking forward to seeing you tomorrow morning!

REGISTRATION & Welcome Coffee

WELCOME to WIAF Day 2

SUSTAINABILITY: Locally rooted, globally minded

with WHITNEY BUCHMANN, CEO & Social Impact Consultant, Illustra Impact

Interactive and engaging workshop.

BREAK Time to catch up with old and new association peers and friends.

BUILDING INTERNATIONAL STRATEGIC PARTNERSHIP

with AMANDA CLINTON, Director International Affairs, American Psychological Association

Dr. BIBIANA CAMPOS SEIJO, International Executive, Association Management

Moderated interactive session. Sharing of best-practices, followed by a panel discussion and Q&A.

LUNCH

DEVELOPING RELEVANT and VALUABLE CONTENT for INTERNATIONAL MARKETS

with COLM CLARKE, Exempla Brussels and JEFF SMITH, Factum Global 

Expanding and capitalising on opportunities outside of North America is largely reliant on demonstrating the relevance and value of your offering - wherever the member or customer is located. Easy to say but how do you make it happen?

This interactive workshop will explore why International success for content-driven associations can be elusive - and - what defines the approaches of those who do succeed. We will discuss:

• Separating relevance and quality
• Understanding multi-lateral knowledge flows and how they impact your value proposition
• Avoidable mistakes when developing content and related communications
• Structures and processes for content creation

Facilitators Colm and Jeff will share examples from their extensive experience supporting the development of US based International associations, and, harness the collective insights of the participants throughout a lively 90-minute exchange.

BREAK

Time to catch up with old and new association peers and friends.

THE MAJORITY IS ALWAYS WRONG!

Engaging, interactive and motivating session.

With PAUL RULKENS, Strategy Coach

WRAP UP & OFFICIAL CLOSING

We are looking forward to welcoming you again at WIAF 2024 or at one of our other ASSOCIATIONWORLD events!

#itsalwaysaboutpeople #inspireaction

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