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SUSAN MOSEDALE, CAE, IOM

Chief Global Member Engagement Officer
ASIS International
  • www.asisonline.org
  • SUSAN MOSEDALE, CAE, IOM

    Susan Mosedale, CAE, IOM is a certified association executive with more than 30 years of experience managing trade and professional association operations. Susan currently serves as Chief Global Member Engagement Officer for ASIS International (ASIS), an individual member organization located in Alexandria, VA with 34,000 members in 158 countries.

    Susan is responsible for the oversight of ASIS global governance, member sales and renewal programs, chapter management for 250 chapters globally, 35 subject-area communities, communications, member services and the ASIS Foundation. Prior to ASIS, Susan served as Executive Vice President for the International Association of Amusement Parks and Attractions (IAAPA), a trade association with more than 6,000 company members (now located in Orlando, Florida) representing amusement parks, waterparks, family entertainment centers, zoos, aquariums, museums and science centers and the suppliers that make the industry safe and fun. Susan was instrumental in implementing IAAPA’s global expansion strategy that led to establishing offices in Brussels, Hong Kong, Mexico City and Orlando.

    ASIS International has a global network of security professionals with 34,000 members across 250+ chapters and 6 regions. The Headquarters staff in Alexandria, VA provide core member, volunteer, content and community services. They also leverage the support of volunteers, outsourced staff and consultants, and partners to enhance regional and local relevance and engagement. The exact operating model is tailored for each region, based on the status of the community there, the potential for ROI and the outlook for development.  

    Susan Mosedale, ASIS’ Chief Global Member Engagement Officer will explain the approach region-by-region, outlining the various models and the rationale behind ASIS’ operational strategy. The session will also take a deeper dive into ASIS’ European region where the “glocalisation” strategy is most developed. Susan will be joined by Colm Clarke from Exempla, ASIS’ partners in Europe.

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DEAN WEST

President & Founder
Association Laboratory Inc.
  • www.associationlaboratory.com
  • DEAN WEST

    Dean West, President of Association Laboratory, is a globally recognized thought leader and futurist for the association community. From Dubai to Delhi and across Europe and North America, Mr. West has examined the changing global strategy environment.  For more than 20 years he has researched what works and does not work in association strategy and leadership.

    An engaging, provocative, and conversational speaker, he understands the unique needs of association leaders working in a complex, dynamic environment. Mr. West’s research-based insights inform and inspire.

    A Fellow of the American Society of Association Executives. He has served on the Board of Directors for the Association Forum, as Past Chairman of ASAE’s Professional Development Council and as a past member of ASAE’s Membership Council. He is a former association chief staff officer with experience leading national and international associations.

    Mr. West founded Association Laboratory, Inc. in 1999. Association Laboratory, Inc. specializes in the research and development of strategy for trade and professional associations, collection of industry leading association sector research, and in the provision of strategic education for association leaders.

    The company serves a global client base of professional, trade and corporate organizations through offices in Chicago, IL and Washington, DC.

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NIKKI WALKER

Global Vice President - Associations & Communities
MCI GROUP
  • www.wearemci.com
  • NIKKI WALKER

    A globally connected association professional, business leader and management consultant, Nikki Walker has more than thirty years’ experience growing, consulting and developing associations around the world.

    As MCI’s Global Vice President - Associations & Communities, Nikki is responsible for ensuring MCI’s rich experience, expertise and innovations are uniquely aligned to solve each client’s needs and optimize growth and engagement with their wider community and eco-system.

    She oversees MCI’s regional hubs in Brussels, Dubai, Singapore, Washington, DC and Sao Paulo serving Europe, Middle East, Asia and North and Latin America, respectively, as well as many national offices and markets.  Her global team of professionals help associations #createexperiences, through live, virtual and hybrid events; #designcommunications with strategic and digital transformation and #buildcommunities through consulting, management and engagement solutions.

    Nikki is passionate about helping international and US-based associations design their global strategy, penetrate and succeed in new markets and develop relevant value propositions around the world. She has extensive association management, consulting and engagement experience having served as Executive Director for several associations under MCI’s management including the European Society of Association Executives. She spends her days helping US-based and international associations with their global strategy, value proposition and operational effectiveness and regularly conducts consulting projects from strategy development and market research to board retreats, audits, environmental scans and business planning for associations across a variety of sectors and industries.

    MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.

    Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise:

    • Live & virtual events
    • Strategic & digital communications
    • Consulting & community solutions

    We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

    https://www.wearemci.com/en/

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DR. JAIME DIAZ-GRANADOS

Deputy Chief Executive Officer
American Psychological Association
  • www.apa.org
  • DR. JAIME DIAZ-GRANADOS

    Dr. Diaz-Granados serves as the American Psychological Association’s Deputy Chief Executive Officer responsible for working with the CEO in developing, implementing, and assessing the association’s strategy, policies and goals, and overseeing the major programmatic areas of the association: Education, Science, Practice, Public Interest, and Advocacy.  Prior to assuming this role in December 2019, Dr. Diaz-Granados served as Chief Education Officer and led APA’s efforts to enhance the quality of teaching and learning outcomes at all levels of education and to increase financial and policy support for psychology education and training. He oversaw twelve offices and over 60 staff dedicated to procuring and producing resources for educators and students from K-12 to postgraduate, advocating for support of psychology education on Capitol Hill, analyzing and disseminating data on the psychology workforce and education pipeline, and administering various critical quality assurance processes for the discipline and profession of psychology. Prior to joining APA in 2015, Dr. Diaz-Granados was Chair and Professor of Psychology, Neuroscience, and Biomedical Studies in the Department of Psychology and Neuroscience at Baylor University in Waco, TX.  During his ten year tenure as department chair, he was an active member of COGDOP.  He served on the executive board from 2010 to 2014 and was named board chair in 2012.

    He received his PhD in Psychology from The University of Texas at Austin and completed a post-doctoral fellowship at the Medical University of South Carolina. His research focused on the developmental, behavioral, and neurochemical aspects of alcohol abuse. His laboratory was funded by the National Institutes of Health and the Veterans Affairs Administration.  His experiences as a teacher, mentor, federally-funded researcher, university administrator, and advocate for education policy at the national level informs his efforts to advance APA’s mission to promote the advancement, communication, and application of psychological science to benefit society and improve lives.

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MARJORIE ANDERSON

Founder
Community by Association, LLC
  • www.communitybyassociation.com
  • MARJORIE ANDERSON

    Marjorie Anderson specializes in building strategies for online communities in associations and nonprofits, connecting the community to organization goals that drive sustainable, mutual value.

    She is the founder of Community by Association, L.L.C., an organization and online community for those who build communities for associations and nonprofits. She is also the Director of Community at Product School.

    At Community by Association, we believe that community building is core to how associations and nonprofits operate, creating a sense of connection and trust that supports the full member journey. Associations and nonprofits bring people together around a shared purpose. Online communities can strengthen that purpose and community management professionals are the key to delivering value.

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FRANCISCO GOMEZ

CEO
Factum Global
  • www.factumglobal.com
  • FRANCISCO GOMEZ

    Mr. Gomez is Founder and CEO of Factum Global, a boutique international consulting firm dedicated to helping associations and businesses expand and operate across global markets.

    As leader of the firm, his vision is to establish Factum Global as the most trusted international consulting source for associations and businesses aspiring to globally expand operations. Mr. Gomez has significant experience in international strategy and operations, and association management. He has successfully managed complex operations and helped build profitable businesses across the globe.

    Prior to founding Factum Global in 2018, Mr. Gomez served as Director of Global Strategy and Market Development at the American Chemical Society (ACS), where he led a multi-function department, consisting of international operations, marketing and sales, research and product development, and member services.

    He was also a member of ACS’ Global Steering Committee and was responsible for growing the association’s global reach. Prior to joining ACS, Mr. Gomez worked as a consultant for G&G Consulting, serving clients focused on strategic planning and organizational effectiveness.

    He also served as District Manager at the Healthcare Services Group Inc., where he directed a multi-million-dollar operation in Virginia, Maryland and Washington, DC. Mr. Gomez is a serial presenter and has contributed to numerous conferences and events on topics ranging from business strategy and association management to international operations and leadership.

    In addition, he has instructed courses on global cultural sensitivity, international expansion, and leadership. Mr. Gomez earned a Bachelor of Science in business administration and management from Marshall University, and earned his MBA from the Kogod School of Business at American University.

    Francisco earned an executive education certificate on Leading Global Businesses at Harvard University. A native of Colombia, Mr. Gomez is fluent in Spanish and Portuguese, and enjoys traveling, is an avid golfer and is a soccer enthusiast

    Company info:

    Factum Global is an international consulting firm that helps businesses and associations expand globally. With over 75 years of combined global experience, our team disrupts the status quo through a company model that brings you transparency, personalized executive-level service, and a proven roadmap to accelerate your organization’s growth. Whether it's launching into a new market, establishing a local office, or navigating tax laws — we will guide you every step of the way. Let us make your global journey simple, sustainable, and successful.

    Visit us at FactumGlobal.com.

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KIRSTEN SUTO SECKLER

Chief Marketing Officer
Shatterproof
  • www.linkedin.com
  • KIRSTEN SUTO SECKLER

    Kirsten Suto Seckler has spent the majority of her career using marketing and communications to drive social change and impact.

    For more than 20 years she has been with Special Olympics, most recently as the global Chief Brand and Communications Officer, leading a team throughout the world to creatively shape and challenge perceptions about people with intellectual disabilities through sports, health, youth and school programming and engagement with the broader public. Through marketing, digital engagement, thought leadership, awareness, events, content and storytelling, she and her team reframed the Special Olympics brand to be known as a global inclusion movement.

    As a member of the global executive leadership team, and over her time with the movement, she has been instrumental in the global growth of Special Olympics which is now in 195 countries around the world and reaches 6 million athletes and has nearly 90 percent brand recognition and familiarity. Her accomplishments included setting the global strategic agenda for the organization, promoting 11 Special Olympics World Games both Winter and Summer in locations throughout the world including China, Japan, Korea, Greece, Austria and the United Arab Emirates. She established a multiyear global broadcast partnership with ESPN, and has overseen policy summits, corporate and agency partnerships, a celebrity Global Ambassador program, advocacy campaigns, concerts and films.

    Seckler is also an Adjunct Professor at Georgetown University for the School of Continuing Studies teaching with the Integrated Marketing and Sports Industry Management Programs including classes on Global Integrated Marketing, Social Responsibility and Diversity in Sports, and Facility and Event Management. Previous to joining Special Olympics, Seckler worked in the marketing department at Kraft where she managed the Oscar Mayer Wienermobile brand icon and year-round marketing tour. She also spent five years working as a print journalist. Seckler was an honoree of the Washington Women in Public Relations Woman of the Year Award and is an accomplish speaker and guest lecturer.

    Seckler has a Bachelor of Arts degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University. She lives in Virginia with her husband, two children and two dogs.

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THOMAS F. GOODWIN

Vice President
Exhibitions & Conferences Alliance (ECA)
  • www.exhibitionsconferencesalliance.org
  • THOMAS F. GOODWIN

    Thomas F. (Tommy) Goodwin is Vice President for the Exhibitions & Conferences Alliance (ECA), a newly-formed association dedicated to the recovery and advancement of the business events industry. In this role, he leads ECA’s advocacy and member engagement work on behalf the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the global business events landscape.

    Prior to joining ECA, Tommy spent more than 20 years leading a wide range of social impact, public affairs, and international engagement efforts for several globally-recognized associations and corporations, including Oracle Corp., AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate.

    Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI.

    Recognized by The Hill in its 2020 and 2021 list of association "Top Lobbyists," Tommy is a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council. He is a frequent author and speaker on a wide range of government relations, public policy, and international association management topics. He has also been quoted widely in the media, including by POLITICO, MarketWatch, VICE, and Agence France-Presse.

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JEANETTE GASS, CAP, CNP, CVEP, DES,

Associate Director Strategic Partnerships & Development
NAFSA: Association of International Educators

JOSEPH (“JOE”) KRAUS

Senior Policy Director
The ONE Campaign
  • www.one.org
  • JOSEPH (“JOE”) KRAUS

    Joseph (“Joe”) Kraus is a Senior Policy Director at The ONE Campaign, a global organization working to end extreme poverty. He is a board member of the Fund for Constitutional Government and EG Justice and a Trustee of Publish What You Pay - UK. Joe holds a doctorate degree in Political Science from the University of Florida.

    ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.

    We believe the fight against poverty isn’t about charity, but about justice and equality.

    Whether lobbying political leaders in world capitals or running cutting-edge grassroots campaigns, ONE pressures governments to do more to fight extreme poverty and preventable disease, particularly in Africa, and empowers citizens to hold their governments to account.

    ONE’s supporters are crucial to this work. They come from every walk of life and from across the political spectrum. They’re artists and activists, faith and business leaders, students and scientists. They take action day in, day out — organising, mobilising, educating, and advocating so that people will have the chance not just to survive, but to thrive.

    ONE teams in Abuja, Berlin, Brussels, Dakar, Johannesburg, London, New York, Ottawa, Paris and Washington DC, educate and lobby governments to shape policy solutions that save and improve millions of lives — and which every year are under threat from cuts and other priorities.

    Co-founded by Bono and other activists, ONE is strictly nonpartisan. ONE is not a grant-making organisation and does not solicit funding from the public or receive government funds. ONE is funded almost entirely by foundations, individual philanthropists and corporate partners.

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EMILY REINEKE, MA, CAE

Chief Member and Chapter Services Officer
CREW Network

JEROEN VAN LIENPD

Director Engagement, Associations & Communities - MCI Benelux
MCI Group
  • www.wearemci.com
  • JEROEN VAN LIENPD

    Jeroen is an expert in the development and implementation of international and regional strategies and business planning.  For more than 17 years, Jeroen has been guiding associations in building sustainable business models and governance structures, helping association leaders rethink and retune their operations and remain relevant in the digital age. With a background in both trade and professional organisations, Jeroen helps association executives navigate in a multi-stakeholder, customer centric and fast-moving environment to generate, deliver and monetise value.

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ELISSA MYERS

Chief Executive Officer
Advice & Consensus | Academy for Eating Disorders

JEFFREY SMITH

Chief Operating Officer
Factum Global
  • factumglobal.com
  • JEFFREY SMITH

    Jeff leads business operations and communications efforts, and is involved with business development and client relations. He takes the Founder’s vision and maps it into actionable plans for the team.

    Jeff has more than 15 years of experience as a communications professional. He has advised C-suite executives, government officials, and startup entrepreneurs across multiple sectors, including associations and nonprofits, beauty and fashion, finance, technology, and healthcare.

    Previously, Jeff founded and served as president of JVS Advisors, Inc., a New York-based communications firm focused on strategic communications and executive coaching. Prior to that firm, Jeff worked as director of communications at Warburg Pincus, a global private equity firm in New York. Jeff also was a communications specialist at the Federal Reserve Bank of New York and at the Federal Reserve Board in Washington, D.C.

    He has been a university visiting lecturer and has served on the boards of nonprofit organizations, including New York Professional Advisors for Community Entrepreneurs (NYPACE) and Joy Through Art, an organization launched by legendary actor and musician Dominic Chianese.

    Jeff earned an MBA in international business and Master of Arts degree in political science from American University, and a Bachelor of Arts degree in political science and French from Villanova University. He also has studied at the Université Paris-Sorbonne. Jeff is an avid baseball fan, three-time marathon finisher (NYC, Philadelphia, Paris), Francophile, news enthusiast, and golfer. He resides in New York.

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MIRANDA BARRETT, CAE, PMP,

Founder
Mountaintop Membership
MIRANDA BARRETT, CAE, PMP,

COLM CLARKE

Partner, Association Management Consultancy
Exempla Management & Consulting
  • www.exempla.be
  • COLM CLARKE

    Colm has 20 years’ experience in management services, business events and association management, including leading staff teams and facilitating strategy development for volunteer leadership groups. 

    Driving change whilst building consensus is central to his work, which usually involves developing vision into organisational structures, educational content, and communications.

    Curious, and at ease with complexity, Colm combines creative spark with analytical rigour. Always seeking elegant solutions which like the best guitar riffs, appear deceptively simple until we try to replicate them.

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KAI TROLL

President / CEO
International Association Leader & Social Entrepreneur
  • www.linkedin.com
  • KAI TROLL

    Kai is volunteer President of Brussels based ASSOCIATIONWORLD Foundation, taking a holistic approach towards the development of associations and association professionals, building a global association community movement. 

    Kai drives international developments at several International and European associations in the field of disability,- medical,- new technology,- sports and education and is the co-founder and volunteer President of the Geneva International Association Forum (GIAF), the Brussels International Association Forum (BIAF), the Washington International Association Forum (WIAF) and the Nordic International Association Forum (NIAF - launch in 2023).

    He serves as an advisor to several boards of international organisations and non-profits focusing on the areas of Resource Development, Governance and Strategy. Kai is an active member of the UN SDG platform and the Clinton Global Initiative. He is Head of Development of the International Sport and Cultural Association (ISCA).

    Previously, Troll was CEO of Best Buddies EMEA, Director of Global Partnerships with the International Diabetes Federation, the Director at Special Olympics International in Europe-Eurasia and a Senior Management Consultant with the Boston Consulting Group based in Europe, North-America and Asia.

    Troll has a BA in Science, a MBA in International Management and a PhD in Economics.

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