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WIAF Day 1 October 19, 2022

8:00-8:55

Registration & Welcome Coffee

9:00-9:25

WELCOME to WIAF Day 1 (Plenary Room)

Kai Troll, President of ASSOCIATIONWORLD

ICEBREAKER - who is in the room? with WIAF Moderator

9:30-10:30

 KEYNOTE Opening Speech (Plenary Room)

10:30-10:55

BREAK

Time to catch up with old and new association peers and friends.

11:00-12:00

GOVERNANCE / GOOD GOVERNANCE - THE INTERNATIONAL CONTEXT (Plenary Room)

with NIKKI WALKER, Global Vice President Engagement - Associations & Communities at MCI Group & GUESTS

A moderated panel discussion on governance – different models, centralization vs decentralization, small vs large organizations.

Session overview: 

With this panel discussion, we bring the topic of Good Governance within international associations higher on the agenda. It is of crucial importance for the association sector to drive towards better Governance, which often enables growth on an international level. Good Governance in associations is a prerequisite for organisational legitimacy, autonomy and, ultimately, survival.

Efforts are being made to try and raise governance standards in the association sector, specifically around the principles of democracy, transparency, accountability in decision-making and inclusiveness in the representation of interested stakeholders.

This session is part of the global conversation of a one-year-long dialogue launching a global initiative, together with a number of project partners, to support and help improve governance efforts for international associations and non-profits.

12:00-1.00

LUNCH

1:00-2:00

GLOBAL BRANDING STRATEGY (Plenary Room)

with KIRSTEN SUTO SECKLER, Chief Marketing Officer, Shatterproof and former CMO of Special Olympics International

2.00-3:00

WORKSHOPS (Breakout Rooms)

Session 1:
GLOBAL STRATEGY DEVELOPMENT (PART 1)

Global Strategy Development

with NIKKI WALKER, Global Vice President Engagement - Associations & Communities and JEROEN VAN LIEMPD, Director Engagement, Associations & Communities at MCI Group

Hands on workshop

Session overview: details tbc very shortly

Session 2:
MEMBERSHIP & COMMUNITIES

Moving from Memberships to Communities

with MARJORIE ANDERSON, Director of Community at Product School | Founder, Community by Association L.L.C. | Speaker & former Product Manager, Digital Communities at PMI

Hands on workshop.

Session overview:

How do you take the transactional activity of paying annual membership dues to building relationships and trust with your members that adds value to your organization and those you serve? Attend this workshop to strategically utilize community to deliver long-term member value and engagement, adding to the benefit of your overall membership and association.

Session 3:
EVENT DEVELOPMENTS (Part 1)

EVENT MODELS / EVENT STRATEGIES

Session overview: details tbc shortly.

3:00-3:30

BREAK

Time to catch up with old and new association peers and friends.

3.30-5:00

WORKSHOPS (Breakout Rooms)

Session 4:
CULTURAL AWARENESS & BEHAVIOURS

How to Avoid Cultural/Communications Missteps and Achieve Success in Emerging Markets

with FRANCISCO GOMEZ, Founder and CEO of Factum Global, JEFF SMITH, COO, Factum Global, Dr. JAIME "Jim" L. DIAZ-GRANADOS, Deputy CEO American Psychological Association

Hands on workshop

Session overview:

Join global experts for an interactive workshop as we dive deep into the importance of cultural intelligence on operating internationally, and especially in emerging markets. We will discuss actionable tips to enhance your cultural communication skills so that you can continue to develop a global mindset and position your association to succeed in any emerging markets. 

We’ll also learn more from Dr. Jaime "Jim" L. Diaz-Granados, Deputy CEO at the American Psychological Association, on his experience navigating and achieving success internationally and especially in Latin America. 

Session 5:
STRATEGY & TACTICS OF INTERNATIONAL CAMPAIGNING & ADVOCACY

Getting idea noticed in an information-saturated world!

with JOSEPH (“JOE”) KRAUS, Senior Policy Director at The ONE Campaign

How do you cut through the noise in an information-saturated world and get your ideas noticed? Learn about the strategy and tactics the international campaigning organization The ONE Campaign is using to overcome this challenge and have greater impact.

Session background:

We live in an unprecedented era of information abundance: access to the collective knowledge of human history is just a swipe or click away. That’s opened new avenues of understanding but has also made it difficult to make sense of an increasingly complex world. It has also become harder to get one’s ideas noticed. At ONE, we’re experimenting with new ways to cut through the noise to get noticed and to help people understand the stories behind the headlines.

5:15-5:45

DELEGATES SHARE THEIR WORKSHOP LEARNING OUTCOMES &

WRAP UP OF THE DAY (Plenary Room)

6:00-7:30

RECEPTION for all participants.

Enjoy casual networking with your association peers and friends.

WIAF - Day 2 October 20, 2022

8:00-8:30

Registration & Welcome Coffee

8:30-8:45

WELCOME to WIAF Day 2

8:45-9:00

OPEN FORUM DISCUSSION (Plenary Room)

Attendees openly share experiences and discuss challenges, struggles and opportunities related to international developments. Sharing best practices. What works and what doesn't work in practice. What could apply to you and your organization?

Facilitated session.

Session overview: details tbc shortly.

09.00-10:30

ASIS INTERNATIONAL'S REGIONAL APPROACH TO OPERATING GLOCALLY (Plenary Room)

with SUSAN MOSEDALE, Chief Global Member Engagement Officer, ASIS International and COLM CLARKE from Exempla, ASIS' partners in Europe.

Session overview:

Learn about ASIS' approach region-by-region, outlining the various models and the rationale behind ASIS’ operational strategy. The session will also take a deeper dive into ASIS’ European region where the “glocalisation” strategy is most developed.

Background:

ASIS International has a global network of security professionals with 34,000 members across 250+ chapters and 6 regions. The Headquarters staff in Alexandria, VA provide core member, volunteer, content and community services. They also leverage the support of volunteers, outsourced staff and consultants, and partners to enhance regional and local relevance and engagement. The exact operating model is tailored for each region, based on the status of the community there, the potential for ROI and the outlook for development.  

10:30-11:00

BREAK

Time to catch up with old and new association peers and friends.

11:00-12:00

THE NEW WORLD FACING GLOBAL ASSOCIATION LEADERS (Plenary Room)

with Dean A. West, FASAE – Association Strategist and Futurist

Understanding the post-COVID strategy environment and the implications on global association strategy and the association business model.

Session overview:

You are not leading your association to be successful today, but at some future point in time. Necessary to success is identifying three things.

  1. How is the global environment facing the people you serve changing?
  2. What are the potential implications on their relationship with your association?
  3. How do these implications impact your association’s strategy?

From societal changes forced by COVID to the acceleration of technological interconnectedness, the environment facing strategy is complex and dynamic. Historical solutions and historical decision-making may not be the best path forward.

Every bad decision or slow response puts your association at a disadvantage for the time, money, and energy of members, customers, and leaders. Taking advantage of these forces will present opportunities others will miss.

The presentation is based on Association Laboratory’s association industry leading sector research. Assessing more than 75 different factors influencing the relationship of members with their association, the challenges these factors create, and the solutions modern associations are using to adapt.

12:00-13:00

LUNCH

1:00-2:00

PANEL DISCUSSION tbc (Plenary Room)

2:00-3:00

WORKSHOPS (Breakout Rooms)

Session 6:
GLOBAL STRATEGY DEVELOPMENT (Part 2)

Leading Successful Global Strategic Change at Your Association

with DEAN WEST, FASAE and President of Association Laboratory

Designing a global change management plan to guide internal/external strategy.

Interactive workshop.

Session overview:

Looking through the rear-view mirror will not help you design successful global strategy in a dynamic, complex, and post-COVID world. During this workshop you will collaborate with your peers to accomplish the following.

  1. Identify the issues with the most substantial impact on your global success.
  2. Collaborate with your peers to assess the strategies needed to address these issues.

At the end of this workshop, you will have identified and prioritized the most important considerations impacting your global strategy and discussed the relevant implications with your colleagues, hearing their ideas, modifications and suggestions.

You will return to your association with a clear plan of action to reinvigorate your global strategy.

All attendees will receive complimentary access to the Looking Forward® Dashboard as well as PDF copies of two documents, Looking Forward® Impact and Looking Forward® Solutions, executive summaries of the research.

In addition, attendees will receive a complimentary copy of Leading Strategic Change in Associations, Association Laboratory’s  research-based white paper outlining the issues critical to successfully leading a modern association through challenging times.

Using immersive instructional design, you will be led through a series of steps allowing you to identify the most substantial issues, incorporate the ideas of others and create a strategic change action plan to guide your efforts at global strategy upon returning to your association.

 

Session 7:
GLOBAL MEMBERSHIP & STAKEHOLDER ENGAGEMENT

 

with MIRANDA BARRETT, CAE, PMP, Founder, Mountaintop Membership

JEANETTE GASS, CAP, CNP, CVEP, DES, Associate Director, Strategic Partnerships & Development, NAFSA: Association of International Educators

ELISSA MYERS, Chief Executive Officer, Advice & Consensus | Academy for Eating Disorders

EMILY REINEKE, MA, CAE, Chief Member and Chapter Services Officer, CREW Network

moderated by TOMMY GOODWIN, Vice President,

Interactive panel discussion

Session overview:

For international associations looking to expand and grow abroad, there are many considerations that are critical for success: membership, chapters, pricing, partnerships, stakeholder engagement, events, and more.

How should associations think about these important ingredients for success? How can associations assess their offerings to ensure the right mix for growth? What do associations need to avoid when tailoring their offerings for new international audiences?

For answers to these questions and many more, join this interactive session to hear from four international association leaders as they share their experiences, insights, case studies, and hard-won lessons learned when it comes to going (and growing!) global.

And don’t forget to bring your questions and challenges for our panelists and your peers in attendance!

Session 8:
EVENT DEVELOPMENTS (Part 2)

MONETIZATION OF EVENTS / VAT issues when organizing events internationally

Hands on workshop.

Session overview: details tbc shortly.

2:30-3:00

BREAK

Time to catch up with old and new association peers and friends.

3:00-4:00

WORKSHOPS (Breakout Rooms)

Session 9:
CREATING GLOBAL BAND WARENESS

The implementation of a global brand strategy

with KIRSTEN SUTO SECKLER, Chief Marketing Office, Shatterproof and former CMO of Special Olympics International

Hands on workshop

Session overview: details tbc shortly

Session 10:
DEI in the International Context or Embracing Young Talents (tbc) / NewWork

Hands on workshop

Session overview: details tbc shortly

Session 11:
EVENT DEVELOPMENTS (Part 3)

EVENT MARKETING

Hands on workshop

Session overview: details tbc shortly

4:00-4:15

DELEGATES SHARE THEIR WORKSHOP LEARNING OUTCOMES (Plenary Room)

4:15-4:30

OFFICIAL CLOSING of WIAF 2022 (Plenary Room)

We are looking forward to welcoming you again at WIAF 2023 or even before at the Brussels International Association Forum (BIAF) on Dec 12-13!

#itsalwaysaboutpeople #inspireaction

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